2025 Key Visual & Poster

For its 11th Year, the Asian World Film Festival (AWFF) iconography takes on fluid blue form flows like imagination itself, connecting ideas and stories across space. The snow leopard, the festival’s enduring emblem, emerges through layers of light and texture, resilient and graceful. Vibrant yellow typography sparks energy and optimism, celebrating progress and creative fusion. Together, these elements honor the evolving landscape of Asian cinema.

The poster captures the evolving spirit of Asian cinema, fluid, bold, and unfolding in light. It reflects how stories from across Asia continue to move, merge, and illuminate the world through creativity and connection.

The design draws inspiration from the meaning behind the number 11, symbolizing a leap within balance. It represents the tension between harmony and motion, where distinct forces meet to create something new, a perfect reflection of cinema’s power to unite difference through art.