Joanne Goh entered the entertainment industry in 1998, specializing in organizing both international and local concerts of all scales. Over the past 25+ years, she has successfully planned and executed more than 150 concerts, generating over 150 million USD in total revenue. With her sharp vision and strong leadership, Joanne and her team have achieved remarkable milestones, building a trusted reputation in the live entertainment industry. Her expertise also extends to artist management and brand endorsement planning, where she has forged collaborations with top-tier international brands and supported artists worldwide.

In 2016, Joanne expanded her career into film production, establishing Jazzy Pictures to collaborate with local and international filmmakers as both an executive producer and producer. That same year, she founded the Malaysia International Film Festival (MIFFest) with a group of senior filmmakers. Within just a few years, MIFFest has grown into a globally recognized platform, attracting renowned filmmakers and fostering vibrant cultural exchange between Malaysia and the international film community.

With nearly three decades of experience in entertainment, Joanne has built a distinguished career that bridges music, film, and brand partnerships. Her visionary outlook on the Malaysian film industry, supported by her relentless dedication, continues to elevate Malaysia’s presence on the global stage. Through MIFFest and her ongoing contributions, Joanne is driving Malaysia’s entertainment and film industries to new heights—championing local talent while connecting with international audiences.